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The Five Strategies for Fundraising Success


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Table of Contents

Part One: The Five Fundraising Strategies. 1. Growth. 2. Involvement. 3. Visibility. 4. Efficiency. 5. Stability. 6. How the Five Strategies Work in the Real World. Part Two: Choosing the Right Fundraising Strategy for YourOrganization. 7. Getting a Fix on Your Organization's Vision. 8. Translating Vision into Goals. 9. Matching Goals to Fundraising Strategy. 10. Setting Achievable Objectives. 11. Exploring the Future with Scenario Planning. Part Three: Making Your Fundraising Strategy Work: Tactics andTechniques. 12. How Much Should Fundraising Cost. 13. The Costs and Benefits of Fundraising Tactics. 14. Choosing the Right Fundraising Tools for YourOrganization. 15. Evaluating Your Success: The 10 Benchmarks of SuccessfulFundraising. 16. How Much Are Your Donors Worth. 17. Are You Investing in the Future?

About the Author

MAL WARWICK, consultant, author, and public speaker, is the founderor cofounder of four affiliated companies: Mal Warwick &Associates, Inc.; Share Group, Inc.; donordigital.com LLC; andResponse Management Technologies, Inc. These companies provide awide range of fundraising and marketing services to nonprofitclients throughout North America. Warwick is the author or editorof ten books on the topic of fundraising, including The FiveStrategies for Fundraising Success.


"Mal Warwick has done it again! Read this book and follow the fivestrategies--and you will be certain of success. Whatever stage youare in your career, this book will chart a precise road map forgreater production and towering results. The field's most prolificwriter makes it marvelously understandable in a book that's easyand fun to read." (Jerold Panas, consultant and author ofMega-Gifts and Born to Raise) "Mal gets right into the subject with pointed clarity--a Warwicktrademark I value highly. He addresses his topics point by point,explains each, demonstrates how they work with realistic examples,and moves on quickly. You want to keep reading to his next point tosee where it leads. You don't have to agree but you will have tothink about how each point might be used in your ownorganization.... Mal moves up the bar again with new performanceevaluation and measurement tools by demonstrating how his fivestrategies spell fundraising success." (James M. Greenfield, authorof Fund-Raising: Evaluating and Managing the Fund DevelopmentProcess) "Warwick's newest book mixes effective techniques he has testedover decades and his clear analysis of human motivations. Veteranfundraisers will get Warwick's invaluable worksheets to evaluatetheir work. New professionals will get a candid portrayal of thepitfalls to avoid. Everyone will get a great overview offundraising to make the best choices about raising money forpermanent, powerful organizations." (Joan M. Flanagan, consultantand author of Successful Fundraising) "Warwick's extensive experience in nonprofit consulting is evidentin this practical guidebook on fundraising. Particularly helpfulare the case examples which illustrate his five fundraisingstrategies and the pitfalls inherent in adopting strategies thatare inconsistent with the organization's mission and long-termgoals. The book is an easy read for those interested in nonprofitdevelopment, whether or not they are experienced fundraisingprofessionals." (Paulette V. Maehara, CFRE, president and CEO,National Society of Fund Raising Executives)

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