Brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more.
Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. Flipnosis is his first book.
Hugely entertaining and extremely thought-provoking
*Richard Wiseman, author of Quirkology*
So mind-alteringly brilliant that I'm amazed it hasn't been made
illegal
*Howard Marks*
Kevin Dutton is not the Messiah. But he's got a whole bunch of
stories and parables that shed new light on how we are
persuaded.
*Terry Jones and Michael Palin*
Brilliant . . . Kevin Dutton is simply a genius. I now tell his
stories as if they were my own
*Andy McNab*
[A] wide-ranging and entertaining tour of the science of persuasion
and influence . . . exposing, along with many other wonders, just
how many scientists are currently at work in the shadowy
territories of human personality, psychological improvement and,
essentially, mind control
*The Sunday Times*
Eminently readable . . . presents brilliant and highly original
advice on how to get someone to do something
*V.S.Ramachandran*
Flipnosis offers some powerful insights into the art and science of
getting people to do what you want. You can't fault Dutton's eye
for a good story . . . The book contains plenty of tricks to help
you get your own way or turn around a sticky situation
*New Scientist*
Once you start reading this absorbing book, you see attempted
flipnosis everywhere - and there's no better example than the word
'flipnosis' itself. Having promised you the secrets of this great
phenomenon, Dutton keeps you waiting for them until well into the
second half of the book, by which time you are well and truly
hooked. He is no mean flipnotist, which I'm sure he'll take as the
greatest possible compliment
*The Daily Mail*
Fascinating, intelligent and accessible . . . Full of useful
techniques, this book will help you get your own way in every
aspect of life
*Scarlet Magazine*
As fascinating as it is alarming . . . Read it. Apply it
*Men's Health*
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