Outreach to national print, broadcast and online consumer and trade media Pitch original author content to mystery/thriller bloggers and influencers Outreach to regional Florida media (author's residence) Paid advertising on industry websites and social media Social media campaign across Facebook and Twitter targeting Randy Wayne White fans Outreach to reviewers and advance review campaign Outreach to independent bookstores included in author's March bookstore tour for new Putnam title Deep Blue
Randy Wayne White was born in Ashland, Ohio, in 1950. Best known for his series featuring retired NSA agent Doc Ford, he has published over twenty crime fiction and nonfiction adventure books. White began writing fiction while working as a fishing guide in Florida, where most of his books are set. His earlier writings include the Hawker series, which he published under the pen name Carl Ramm. White has received several awards for his fiction, and his novels have been featured on the New York Times bestseller list. He was a monthly columnist for Outside magazine and has contributed to several other publications, as well as lectured throughout the United States and travelled extensively. White currently lives on Pine Island in South Florida, and remains an active member of the community through his involvement with local civic affairs as well as the restaurant Doc Ford's Sanibel Rum Bar and Grill.
Praise for Randy Wayne White "Breathtaking, harrowing, and immensely suspenseful." -Florida Weekly on Haunted "White keeps the action churning forward. . . . A fine thriller." -Booklist on Bone Deep