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Fodor's the Complete Guide to African Safaris
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Promotional Information

Email newsletter promotion to 500,000+ contacts directing consumers to check out the recently released guides wherever books are sold Announcement of new book releases and promotion of destinations through www.Fodors.com and social media. Sales directed to IndieBound and top retailers. @fodorstravel has 133K followers on Instagram, 110K followers on Pinterest, 90K likes on Facebook and over 1 million followers on Twitter. Print advertisements in various catalogs including Ingram Advance, Booklist, and B&T

Reviews

"Fodor's is pitched a few notches higher....aimed at a fairly discerning traveler with an appetite for background and the occasional surprise." - New York Times "The Fodor's guides are notable for their ratings of sights, restaurants, shops, accommodations and attractions." - Chicago Tribune "In terms of comprehensiveness of coverage, the very accessible format, and the enthusiastic tone, this series remains one of the best on the market." - Booklist "Fodor's super-informative guidebooks are known for accuracy and attention to detail." - Sacramento Bee "Fodor's can help you plan the perfect adventure." - Arizona Republic

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