Introduction 1 Part I: Whetting Your Appetite 7 Chapter 1: The Many, The Proud 9 Chapter 2: Finding Your Niche 25 Part II: Finding Your Voice 61 Chapter 4: Is This Thing On? 63 Chapter 5: Setting Your Content Menu 81 Chapter 6: Branding Your Blog through Consistency and Frequency 99 Part III: The Soup to Nuts of Design 117 Chapter 7: The Lay of the Land 119 Chapter 8: Your Blog's Roadmap 137 Chapter 9: Getting Your Garnish On 159 Part IV: Eating with Your Eyes 175 Chapter 10: Food Photography Basics 177 Chapter 11: Gathering Your Equipment and Tools 195 Chapter 12: Styling and Photographing Food 209 Part V: Marketing & Monetization 237 Chapter 13: (Super) Marketing 239 Chapter 14: Bringing Home the Bacon 259 Part VI: The Part of Tens 283 Chapter 15: Ten Things to Know before Starting Your Food Blog 285 Chapter 16: The Ten Hardest Foods to Photograph 291 Index 297
Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent of keeping things light in life (and she's not talking about calories) and was motivated to launch her blog to share her family's rich recipe history.