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Forecasting and Market Analysis Techniques
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Key techniques for forecasting sales and analyzing markets, for readers with limited training in quantitative methods.

Table of Contents

Introduction Measuring Accuracy of Models Acquisition of Secondary and Primary Data Time Series Models Decomposition Advanced Time Series Models Causal Models--Simple Regression Causal Models--Multiple Regression Box Jenkins Judgmental Techniques Additional Judgmental Techniques Monitoring and the Forecasting Process Methods for Analyzing Markets Market Segmentation Analyzing Markets--Five Emerging Techniques

About the Author

GEORGE J. KRESS is a Professor of Marketing at Colorado State University. He is the author of four books, including Marketing Research and Practical Techniques of Business Forecasting (Quorum Books, 1985). He has written over 50 articles for academic and trade publications, most dealing with some aspect of researching and analyzing markets.JOHN SNYDER is an Associate Professor of Marketing in the College of Business, Colorado State University. He is an active member of the International Institute of Forecasters and the International Association of Business Forecasting. Dr. Snyder actively publishes, presents articles, and consults in the area of applied forecasting.

Reviews

?The book is useful as an introduction to the full range of forecasting techniques and the possible methods for setting up a firm's forecasting effort.?- The Journal of Business Forecasting
"The book is useful as an introduction to the full range of forecasting techniques and the possible methods for setting up a firm's forecasting effort."-The Journal of Business Forecasting

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