Warehouse Stock Clearance Sale

Grab a bargain today!

Forecasting and Market Analysis Techniques


Product Description
Product Details

Promotional Information

Key techniques for forecasting sales and analyzing markets, for readers with limited training in quantitative methods.

Table of Contents

Introduction Measuring Accuracy of Models Acquisition of Secondary and Primary Data Time Series Models Decomposition Advanced Time Series Models Causal Models--Simple Regression Causal Models--Multiple Regression Box Jenkins Judgmental Techniques Additional Judgmental Techniques Monitoring and the Forecasting Process Methods for Analyzing Markets Market Segmentation Analyzing Markets--Five Emerging Techniques

About the Author

GEORGE J. KRESS is a Professor of Marketing at Colorado State University. He is the author of four books, including Marketing Research and Practical Techniques of Business Forecasting (Quorum Books, 1985). He has written over 50 articles for academic and trade publications, most dealing with some aspect of researching and analyzing markets.JOHN SNYDER is an Associate Professor of Marketing in the College of Business, Colorado State University. He is an active member of the International Institute of Forecasters and the International Association of Business Forecasting. Dr. Snyder actively publishes, presents articles, and consults in the area of applied forecasting.


?The book is useful as an introduction to the full range of forecasting techniques and the possible methods for setting up a firm's forecasting effort.?- The Journal of Business Forecasting
"The book is useful as an introduction to the full range of forecasting techniques and the possible methods for setting up a firm's forecasting effort."-The Journal of Business Forecasting

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Marketing » General
Home » Books » Business » Marketing » Research
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Forecasting and Market Analysis Techniques: A Practical Approach on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top