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Forecasting for the Pharmaceutical Industry
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Table of Contents

Contents: Foreword; The past and the present; The forecasting process; New product forecasting; In-market product forecasting; Specialized topics in pharmaceutical forecasting; Thoughts for the future; PharmaCo - a forecasting case study; Appendices; References; Index.

About the Author

Arthur G. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry.

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