SmartSellTM - The New Way to Sell Online

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

The Four Pillars of Politics

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book-fear, national narcissism, consumerism, and religion-serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
Product Details

Table of Contents

Chapter 1. The Four Pillars of Politics: An Introduction Chapter 2. The First Pillar of American Politics: Fear Chapter 3. The Second Pillar of American Politics: Narcissism Chapter 4. The Third Pillar of American Politics: Consumerism Chapter 5. The Fourth Pillar of American Politics: Religiosity Chapter 6. Why Voters Frighten Politicians Chapter 7. Republicans Versus Democrats Chapter 8. The Republican Party: Disaster Inside and Out Chapter 9. The Democratic Party: Searching for Unicorns Chapter 10. Practical Lessons: Why Some Candidates Don't Win Chapter 11. Why Some Public Figures Can't Lead

About the Author

James T. Kitchens is president of the Kitchens Group, a national public opinion research firm. Larry Powell is professor in the Department of Communication Studies at the University of Alabama at Birmingham.


It's always a pleasure to read a book with original or unusual theories, and The Four Pillars of Politics is particularly courageous. James T. Kitchens and Larry Powell show how much of a role fear plays in U.S. politics, and at last, the role of American narcissism in its politics is addressed! Narcissism is discussed fearlessly, in terms only Americans could dare to use. Well worth your time, The Four Pillars of Politics is bold and long overdue. -- Laure Paquette, Lakehead University Kitchens and Powell have combined theory and practical application in an accessible book that should attract the attention of anyone interested in politics in the U.S. The Four Pillars of Politics provides fresh insight into the unique world of rough-and-tumble American political campaigning. This analysis has implications for both scholars and campaign strategists who want to understand how to help candidates connect with voters. -- Barry Smith, Mississippi University for Women

How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead (Lexington Studies in Political Communication) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top