Amazon, Apple, Facebook, and Google are the four most
influential companies on the planet.
Just about everyone thinks they know how they got
there.
Just about everyone is wrong.
Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre-preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World's 50 Best Busi-ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers,' has generated tens of millions of views.
Scott Galloway’s The Four is a bareback ride upon the four horses
of the economic apocalypse– Apple, Amazon, Facebook and Google. It
is a timely exposition of the nature and concentration of power in
the world today and, as a result, is much more than just a business
book…The book contains more insights and provocative ideas than
Amazon has Boeing 767s… My recommendation is to walk down to your
local book store and buy this– or more likely, buy it on
Amazon.
*Wired*
The Four is a fantastic, provocative book about where we are now
and where we are going.
*Huffington Post*
Well argued and accessible... refreshingly clear-eyed
*Brad Stone, author of The Everything Store*
Full of sharp insights and unconventional views
*Nature*
This analysis of the rise of Amazon, Apple, Faceboook and Google
stands out because it adds significantly to the tide of criticism
currently sweeping over Silicon Valley
*Times Literary Supplement*
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