Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there.Just about everyone is wrong.
Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre-preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World's 50 Best Busi-ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers,' has generated tens of millions of views. This is his first book.
"Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse- Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this- or more likely, buy it on Amazon." -- Tom Upchurch * Wired * "The Four is a fantastic, provocative book about where we are now and where we are going." -- Phil Simon * Huffington Post * "Well argued and accessible... refreshingly clear-eyed" -- Brad Stone * Bloomberg * "Full of sharp insights and unconventional views" * Nature * "This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley" -- Tristan Quinn * Times Literary Supplement *