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The Four
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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there.Just about everyone is wrong.

About the Author

Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre-preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World's 50 Best Busi-ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers,' has generated tens of millions of views. This is his first book.

Reviews

"Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse- Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this- or more likely, buy it on Amazon." -- Tom Upchurch * Wired * "The Four is a fantastic, provocative book about where we are now and where we are going." -- Phil Simon * Huffington Post * "Well argued and accessible... refreshingly clear-eyed" -- Brad Stone * Bloomberg * "Full of sharp insights and unconventional views" * Nature * "This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley" -- Tristan Quinn * Times Literary Supplement *

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