Table of Contents

DedicationFOREWORDACKNOWLEDGMENTSINTRODUCTION: A WINDOW INTO THE WORLD OF SOCIAL MEDIA MARKETINGChapter 1: WHAT IS SOCIAL MEDIA?Chapter 2: GET SOCIAL MEDIA READYChapter 3: FLAGGING A RIDE: FINDING THE RIGHT BLOGGERS AND COMMUNITIESChapter 4: NETIQUETTE: MISS MANNERS FOR THE WEBChapter 5: STICK OUT YOUR THUMB: DEVISING YOUR PITCHChapter 6: MEASURING SUCCESS: HOW TO MONITOR THE WEBChapter 7: IS SOCIAL MEDIA MARKETING RISKY BUSINESS?Chapter 8: DAMAGE CONTROL IN THE DIGITAL AGEChapter 9: DOES MYSPACE STILL MATTER?Chapter 10: UNDERSTANDING FACEBOOKChapter 11: VIDEO MARKETING WITH YOUTUBE AND OTHER VIDEO SHARING SITESChapter 12: THE TWITTER REVOLUTIONChapter 13: THE POWER OF CROWDS: UNDERSTANDING AND PARTICIPATING IN ONLINE COMMUNITIESAFTERWORDRECOMMENDED READING

About the Author

Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop, and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.