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Prologue: Why this book? Take the long view. The web is not the Net. For the Net, disruption is a feature, not a bug. Think ecology, not just economics. Complexity is the new reality. The network is now the computer. The Web is evolving. Copyrights and 'copywrongs': or why our Intellectual Property regime no longer makes sense. Orwell vs Huxley: the bookends of our networked future? Epilogue. Appendix. Acknowledgements. Glossary. Notes. Index.
John Naughton is Professor of the Public Understanding of Technology at the Open University and a Fellow of Wolfson College, Cambridge. He is also the Observer's 'Networker' columnist and a prominent blogger at memex.naughtons.org. His last book was A Brief History of the Future: The Origins of the Internet.
'A fantastic read and a marvel of economy. This is the kind of
primer you want to slide under your boss's door' Cory Doctorow,
Observer. * Cory Doctorow, Observer *
'From Gutenberg to Zuckerberg comes at a point when much of the traffic associated with desktop computers is migrating to mobile devices and cloud computing is a new thing. It helps those of us stuck in the old paradigm (or no paradigm at all) to catch up on what it all means' Glasgow Herald. * Glasgow Herald *
'As Naughton points out, most internet users are far more ignorant than they realise. His book is as useful to them as to neophytes' Mail on Sunday. * Mail on Sunday *
'An accessible guide to the internet, which covers the nine need-to-know ideas about its cultural significance. Naughton draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations' The Times. * The Times *