SmartSellTM - The New Way to Sell Online

Shop over 1.5 Million Toys in our Huge New Range

From Numbers to Words
By

Rating

Product Description
Product Details

Table of Contents

  1. How to Use This Book
  2. Frequently Asked Questions about Reporting Statistics
  3. Descriptive Information
  4. Reliabilities
  5. Correlation
  6. Nonparametric Statistics
  7. Parametric Statistics
  8. Presenting Results Visually
  9. Conclusion

Appendices:

  • Summary chart of Statistics
  • What to Report
  • Abbreviations
  • Suggested Syntax

About the Author

Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations. Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture. Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling From Numbers to Words: Reporting Statistical Results for the Social Sciences on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top