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From Online Platforms to Digital Monopolies
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Table of Contents

Acknowledgments
List of Figures and Tables

Introduction

1 About Technology
 1 Artefact and Technological Systems
 2 Developing Artefacts and Technological Systems
 3 Society and Technology
 4 Technology and Society
 5 Summary: The Technological Regulation Approach
 6 Values Base to Analyse Technology under Capitalism

2 Technology and Capitalist Development
 1 Technology and the Economic Sphere
 2 Technology and the Political–Institutional Sphere
 3 Technology and the Cultural Sphere

3 Information and Communication Technologies and Neoliberalism
 1 Context: The 1970s Crisis, Neoliberalism and ICT S
 2 Technology and the Economic Sphere: ICT S and Their Impacts on the Economy
 3 Impacts on Labour Relations
 4 Impacts on Competition Dynamics

4 The Technological Paradigm of Information and Communications Technologies
 1 Structural Technologies: The Internet
 2 Infrastructure: High-Speed Data Networks (Broadband)
 3 Core Input: Microprocessors
 4 Carrier Branch: Computers
 5 Emerging Technologies: Big Data, Algorithms and Artificial Intelligence

5 Digital Platforms
 1 Definitions
 2 Characteristics
 3 Typology of Digital Platforms
 4 Production Process and Labour Relations
 5 Competition on Platforms
  5.1  Business Models
  5.2  Market Structure
  5.3  Competitive Strategies
 6 Digital Monopolies
 7 Legislation and the Debate on Legal Regulation

6 Google
 1 General Technological Trajectory
 2 Rules
 3 Ownership, Control and Management Structure
 4 Production Process
 5 Competitive Performance
 6 System Components and Technical Resources
  6.1  Other Bets
 7 Dissemination
 8 Appropriation
 9 Relationship with the Values Base
  9.1  Rights Promotion and Guarantees
Damages and Violation of Rights
 10 The Technological System’s Impact on Society
 11 Analytical Overview: Google and the Fight For Online Information Control

7 Facebook
 1 General Technological Trajectory
 2 Rules
 3 Ownership, Control and Management Structure
 4 Production Process
 5 Competitive Performance
 6 System Components and Technical Resources
  6.1  Primary Technological System: Facebook
   6.1.1 Information (Newsfeed and Timeline)
   6.1.2 Connections (Friends, Groups, Pages and Events)
   6.1.3 Transactions
   6.1.4 Platform
  6.2  Secondary Subsystems
 7 Dissemination
 8 Appropriation
 9 Relationship with the Values Base
  9.1  Rights, Promotion and Guarantees
  9.2  Damages and Violation of Rights
 10 The Technological System’s Impact on Society
 11 Analytical Overview: Facebook and the Fight for Online Information Control

8 Final Considerations

References
Index 

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About the Author

Jonas C.L. Valente is a communications professor and an associate researcher at Communications Policy Laboratory at Communications Faculty in University of Braslia, Brazil. He has published books and papers about the Internet, media regulation, digital technologies, digital rights and free speech.

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