Prologue.- Are You Meant to Be an Entrepreneur?.- Ideas to Shoot and Root for.- Technology Evaluation: Is it Ripe for Commercialisation?.- The Team - Recognising the Red Flags.- Patents: Whys and Hows, Protection Strategies for Your Innovation.- Investors: Choosing the Right Ones, Getthing Them Interested.- Chosing the Deal and Getting the Funding.- Exit: Opportunity to Convert Equity to Wealth.- Technologies That Made It - and How.- The Golden Era of Entrepreneurship: Putting it into Perspective.- The Inside Track: What Drives Entrepreneurs and What They Won't Admit.
"To take scientific skilled people into business is key for innovation: the author attests solid experience in dealing with and acting in both fields." (Mauro Dell'Ambrogio, State Secretary for Education, Research and Innovation, Switzerland) "I read Anil's book with great interest. One of the biggest challenges modern education systems are faced with is how we prepare the next generation of leaders, innovators and wealth creators. This book is very helpful for all budding entrepreneurs, a must read." (Illugi Gunnarsson, Minister for Education, Science and Culture, Iceland) "Anil Sethi has captured some powerful insights into the entrepreneurial journey that will be invaluable to any emerging technology entrepreneur - read, learn and succeed!" (Professor John Bates, Fellow of Strategy & Entrepreneurship, London Business School, London, United Kingdom)
Anil Sethi is "Entrepreneur-in-Residence" at ETH Zurich, and a serial entrepreneur, founder of Swiss Extension, who also founded Flisom, one of the leading flexible PV companies in the world. Anil took the technology from an idea at the Federal Institute of Technology in Zurich, changing it to become a real company. He then led the company as the CEO and CFO from its inception in 2005 to 2012. He led three rounds of funding and built a team of over 20 people to transition the technology to market. Anil was recognised for his efforts by way of honours by various entities along the way. These included being honoured as a Technology Pioneer by the World Economic Forum and an invitation to attend WEF in Davos in 2007. He was also invited to be part of the delegation led by President Doris Leuthard in 2010 to Washington, to help the US in clean-energy related employment generation. Bilan also recognised Anil as one of Switzerland's 300 most influential people in 2010. Under Anil's leadership, his debut company Flisom received several awards. These included: Pioneer Prize: a technical project (Swiss) on the threshold of market entry is granted this award by the Zurich Kantonal Bank. It is awarded based on excellence in the transfer between science and industry, creativity, innovation, value, marketability and social relevance. Red Herring award: Red Herring selects 100 world-class start-up companies in Europe, or, as they put it, "100 reasons why Europe can compete with the US". Anil has been invited by various forums in Europe, Asia and the US as a speaker, including at the EU's Energy R&D policy in Brussels in 2011 and at the Global Summit on Innovation and Entrepreneurship in Dubai.
Shortlisted for the CMI Management Book of the Year Award - "Innovation and Entrepreneurship" category