Carolyn Howard-Johnson has nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing. She consults in the three Ps: publishing, promotion, and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers and one for retailers. Her how-to books are multi award-winners including awards from USA Book News, Next Generation Award, Reader Views Award and many others. The marketing she has done for her award-winning fiction and poetry puts her in a unique position to advise other authors with The Frugal Book Book Promoter, second edition. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women's Association (ABWA) Impact Council also named her Woman of the Year. Her community's Arts and Culture committee gave her their coveted Diamond Award and the culture committee named her Woman of the Year. Pasadena Weekly honored her for literary activism. Her Web site is www.HowToDoItFrugally.com where she offers a free book marketing focused newsletter along with a free gift for subscribing. She blogs on all-things-writing at www.sharingwithwriters.blogspot.com.