Join the revolution that's changing business and reshaping management thinking: frugal innovation.
Navi Radjou is an innovation and leadership advisor based in Silicon Valley. He is a Fellow at Judge Business School, University of Cambridge, and winner of the 2013 Thinkers50 Innovation Award. Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. Both authors were named on the Thinkers50 list of management thinkers 'most likely to shape the future of how organisations are managed and led'
The book is enlivened by fascinating case studies
*Financial Times*
A very accessible and engaging book
*Irish Times*
[The ideas of Radjou and Prabhu] are exciting because they
challenge many fundamental assumptions about how and why companies
innovate; and they are important because frugal innovation is an
idea of and for our times. This book will accelerate the
re-invention of how we understand and practice innovation.
*Stuart Crainer & Des Dearlove, founders, Thinkers50*
The practical roadmap and numerous cases in this book find the beat
of the new customer-led world order -- where velocity, synergy,
empathy and involvement come standard. The future will be about
doing more with less, and here we see how.
*Kevin Roberts, CEO Worldwide, Saatchi & Saatchi*
A vivid picture of how business can blend values and quality to
deliver the personal and social balance that 21st century consumers
want.
*Mike Barry, Director of Sustainable Business (Plan A) at Marks &
Spencer*
The book is of great relevance to the financial services industry
and banks like Barclays that are working with new technologies and
start-ups to help customers manage their finances better.
*Elisabetta Osta, Managing Director, Design Office Information,
Insight & Innovation Team, Barclays Bank*
With the cost of R&D increasing year on year, it is important
for pharmaceutical companies to keep a focus on ensuring positive
returns from investment in R&D and innovation. Frugal
Innovation is a timely book that provides insightful and practical
guidance to firms trying to do more with less.
*Stephen Mayhew, Head, R&D Strategy Development, GSK*
Frugal Innovation insightfully articulates how Western companies
can evolve to capture opportunities presented by the burgeoning 'do
more with less' economy.
*Dominic Barton, Global Managing Director, McKinsey & Company*
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