Leading futurist Bob Johansen shows how a new way of thinking, enhanced by new technologies, will help leaders break free of limiting labels and see new gradients of possibility in a chaotic world.
Bob Johansen is a distinguished fellow at the Institute for the Future in Silicon Valley. He has done forecasts for a wide range of corporations, including Procter & Gamble, Kellogg's, Disney, Intuit, Walmart, Syngenta, and United Rentals. He is the author or coauthor of ten books, including The New Leadership Literacies, Leaders Make the Future, Get There Early, and The Reciprocity Advantage.
"This is a great read that energizes me. Leaders must engage with
humility and courage to set clear direction--but look to their
teams for the best execution across a spectrum of possibilities.
Right or wrong is a fallacy that must be replaced by opportunities
to dynamically decide, test, and adapt."
--Jason Field, President and CEO, W. L. Gore & Associates
"Full-Spectrum Thinking challenges us to be courageous as
we knit together what humans do best with the power of computing
for better outcomes at greater speed. We need to inspire human
resources leaders to be the role models of try, fail fast and
cheap--and try again as we build tools, frameworks, and experiences
that enable our companies and teams to excel in the digital
world."
--Vicki Lostetter, Chief Human Resources Officer, WestRock
"Full-Spectrum Thinking is just the right book at just the
right time, giving us new tools, new ways of sense-making, and new
hope. This will be the book I hand out to everyone who works with
me, as well as to friends and family."
--Paul LeBlanc, President, Southern New Hampshire University
"Design thinking will blend with futures thinking in the near
future. The mindset of Full-Spectrum Thinking will be needed
to leap beyond the narrow categories of thought that constrain much
of today's innovation."
--Tim Brown, Chair, IDEO "When confronted with the type of
volatility and uncertainty we are facing today--what the ancient
ones called mystery--humans have always turned to transcendence.
Johansen's Full-Spectrum Thinking embodies in new terms this
ancient practice of thinking beyond categories to discern a way
forward that rejects the deceptive allure of certainty."
--David Vasquez-Levy, President, Pacific School of Religion
"Bob Johansen has once again defined what it means to be an
'original contributor.' The insights and suggested responses
contained in Full-Spectrum Thinking define a unique way to
analyze and respond to our rapidly changing world. I will recommend
this book to every board member and executive in my network."
--James I. Cash, Founder, The Cash Catalyst, LLC, and Professor
Emeritus, Harvard Business School "You must read this book. It
comes from a mind trained to live ten years in the future and a
heart eager to get us there safely."
--Commissioner Kenneth G. Hodder, Territorial Commander, The
Salvation Army "The future has no map, especially in this era
of rapid change. Agile open-mindedness is essential to navigate it,
and Bob Johansen's Full-Spectrum Thinking lays out a clear
path for how to get there. For starters, reject rigid categories
that 'coerce, ' 'keep us in cages, ' and 'move us away from
understanding the bigger picture.' Seek clarity and context because
the emerging future will be one with fluid roles and identities.
Leaders will need to be 'very clear about where they want to go but
very flexible about how they get there.' This insightful book is
for all those interested in enhancing their own agility in how they
think about and face the future."
--Mary Kay Magistad, creator and host of the Whose Century Is
It? podcast and former China correspondent, NPR and PRI/BBC's
The World "Classic departmental-based organizational thinking is
the most prolific barrier to enterprise value maximization.
Full-Spectrum Thinking empowers our holistic view of the consumer
that is fundamental to personalized guest experience creation."
--John Padgett, Chief Innovation Officer, Carnival
Corporation "In his books, his workshops, and the countless
friendships like ours that he's built over the past thirty years,
Bob has helped a generation of leaders better anticipate future
challenges and opportunities. He's done it again with Full-Spectrum
Thinking, which provides the framework to evaluate new
opportunities, experiences, and people through a broader lens.
Leaders concerned about future-proofing their organizations should
read this book."
--Scott Price, Chief Strategy and Transformation Officer,
UPS "Bob Johansen continues to demonstrate thought leadership
in preparing for a more positive future. His new Full-Spectrum
Thinking extends our Army War College Strategic Thinking Framework.
In doing so, it requires our leaders to resist the certainty lure
of heuristics, actively challenge categorizing assumptions, and
seek greater inclusiveness in generating better possibilities for
the future."
--Charles D. Allen, Professor of Leadership and Cultural
Studies, US Army War College "A future-back mindset and
full-spectrum thinking are needed urgently to create a vision and
strategy that is not stuck in the tired categories of the
past."
--Mark W. Johnson, cofounder of Innosight "The process of
naming nature, or communicating it through language at all,
involves
fragmenting what is essentially an undivided evolutionary
continuum. Full-Spectrum Thinking is a critical plea for humans to
think more fluidly, beyond the boxes and labels, to overcome the
urge to reduce, simplify, and fragment nature."
--James Prosek, artist, writer, and naturalist "Bob Johansen
is proposing a fundamental shift in how we form our shared stories
of identity, organizations, and world vision. He is applying the
science of the story to the art of communication."
--Kendall Haven, story consultant, author, and master
storyteller "The wisdom of Full-Spectrum Thinking is enduring,
but the new tools will make it scalable globally."
--Robert A. McDonald, Eighth Secretary, Department of Veterans
Affairs, and retired Chairman, President, and CEO, Procter &
Gamble
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