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The Functional Art
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Table of Contents

Introduction - What Infographics and Visualizations Are

PART 1 - Foundations
Chapter 1 - Why Visualization - From Data to Wisdom
Chapter 2 - Form and Function - Visualization as a Technology
Chapter 3 - The Beauty Paradox - Art and Communication Efficacy
Chapter 4 - Exposition, Exploration, And the Complexity Challenge

PART 2 - History
Chapter 5 - Here Be Dragons - On the Origins of Maps
Chapter 6 - Lights of Reason - the Dawn of Scientific Illustration
Chapter 7 - A Scottish Engineer And a Century of Revolutions - the History of Charts

PART 3 - Cognition
Chapter 8 - The Eye and the Visual Brain
Chapter 9 - Non-sensed Perception
Chapter 10 - Images in the Brain

PART 4 - Practice
Chapter 11 - The Creation Process in Infographics and Visualization
Chapter 12 - Interactive Graphics and Visualization

APPENDIX - Projects from leading practitioners in the field, explained in detail

Reviews

"Welcome to Alberto's world. Cairo has done it all in The Functional Art: theory, practice, examples. And he's done it brilliantly. It is the most comprehensive and sensible book yet on real-world information graphics; we won't need another one for a long time." - Nigel Holmes, former graphics director for Time magazine and founder of Explanation Graphics

"If graphic designer Nigel Holmes and data visualizer Edward Tufte had a child, his name would be Alberto Cairo. In The Functional Art, accomplished graphics journalist Cairo injects the chaotic world of infographics with a mature, thoughtful, and scientifically grounded perspective that it sorely needs. With extraordinary grace and clarity, Cairo seamlessly unites infographic form and function in a design philosophy that should endure for generations."
- Stephen Few, author of Show Me the Numbers

"
This book is long overdue. Whether you're just getting started visualizing information or have been doing it all your life, whether you're looking for a basic understanding of visualization or a detailed how-to reference, this is the book you're looking for. Alberto Cairo, a professional journalist, information designer, and artist, shows how to visualize anything in a simple, straightforward, and intelligent way."
- Karl Gude, former infographics director at Newsweek and Graphics Editor in Residence at the School of Journalism, Michigan State University

"The Functional Art is brilliant, didactic, and entertaining. I own dozens of books on visual information, but Cairo's is already on the shortlist of five that I recommend-along with those by Edward Tufte, Nigel Holmes, and Richard Saul Wurman-to anybody who wishes to have a career in information graphics. Cairo is one of those rare professionals who has been able to combine real-world experience with the academia."
- Mario Tascon, director of Spanish consulting firm Prodigioso Volcan

"Read It. There is really nothing else to say. If you care about how visualization is used to communicate to people, this is the book for you. If you're a journalist, you need to read it. If you're an academic doing visualization research, you really, really need to read it. This is the stuff we've been missing in visualization for the last 25 years."
-Robert Kosara, EagerEyes

"If you're interested to find the right balance between aesthetics and function in the context of data visualization, you cannot avoid Alberto Cairo's The Functional Art, probably the best data visualization book published in 2012."
-Jorge Camoes, www.excelcharts.com

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