Table of Contents

1. Introducing Strategy 2. The Environment3. Strategic Capability4. Strategic Purpose5. Culture and Strategy6. Business-Level strategy7. Strategic Directions and Corporate-Level Strategy8. International Strategy9. Strategy Methods and Evaluation10. Strategy in Action

About the Author

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.