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About the author xi Acknowledgements xiii The big question: How do you motivate people to do great work? xv How to use this book xxiii Part I: The motivation savvy-up 1 A most alluring motivational folklore 3 2 An imperative for change 23 3 And yet ... the big motivation gap 47 Part II: Getting your game on 4 The root of all game-changing hacks 79 5 Get your head into the game 97 6 A model game changer 123 Part III: Changing the game 7 Lift your game 141 8 Change the game 163 9 You, the game changer 189 Index 193
Dr Jason Fox is a global authority on motivation strategy and design, and he's on an epic quest to liberate the world from poorly designed work. After sneaking into the Ivory Towers of academia and levelling up with a PhD in record time, Jason now works with forward-thinking business leaders, showing them how to use the best elements of motivation science and game design to influence behaviour, drive progress and make clever happen. He has advised on motivation strategy, change management and good gamification design to a range of organisations -- from multinational companies like PepsiCo, Gartner and Toyota; to the big banks, universities, mining, telecommunication and pharmaceutical companies; right through to grassroots educational organisations and savvy startups. Jason lives in Melbourne, Australia, the hipster capital of beards and good coffee. When not gallivanting around the world speaking at events (as the science-based alternative to the fist-pumping rah-rah motivational corporate speakers) or immersed in game-changing work with clients, Jason enjoys partaking in extreme sports like reading, coffee snobbery and fruit ninja .