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The Geek Gap
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Table of Contents

Preface; Foreword; Introduction; The Elephant in the Corner; What Is the Geek Gap?; A Brief History of the Geek Gap; Geeks Gain Legitimacy; Who's to Blame for the Dot-Com Bust?; Fundamental Differences; Gripes about Geeks; Gripes about Suits; Geeks "Grep" Suits "Potentialise": Why We Don't Speak the Same Language; Cybercrime: When Geeks Seek Revenge; Ping-Pong versus PowerPoint; Outsourcing the Geek Gap; Same Bed, Different Dreams; Closing the Geek Gap; The Future of the Geek Gap; Index.

About the Author

Bill Pfeging (Woodstock, NY) is a computer and Web consultant who writes a regular technology column for the Woodstock Times. With computer experience going back to the early 1970s at IBM, he has also worked for Tripod.com and Lycos Network.
Minda Zetlin (Woodstock, NY) is a longtime business writer whose work has appeared in Crain's New York Business, Success!, Management Review, and other publications. She is also the author of Telecommuting for Dummies and co-author of The ASJA Guide to Freelance Writing.

Reviews

""The Geek Gap is thoroughly original, virtually unique, of paramount importance and, on top of ALL that, a 'great read.' Bill Pfleging and Minda Zetlin deserve a giant 'Hats off' for this wonderful piece of work." TOM PETERS "Though the husband-and-wife authors offer tips for both techies and management on how to bridge the gap and thus avoid business failures, they spend most of this thoughtful if not wholly practical book affectionately parsing geek culture....Pfleging and Zetlin provide sensible advice...but the book's real virtue is its anthropological insight into the people writing code." PUBLISHERS WEEKLY "The Geek Gap isn't just for those who have to manage technology and technologists in their offices. It's should be mandatory reading for everyone in corporate America. There's practical, useful material here that will help you bridge the gap, raise morale, and improve your bottom line." SREE SREENIVASAN, WABC-TV's Tech Guru and Columbia University New Media Professor

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