Chapter One: Party Planning: Introducing the Gender-Reveal
Phenomenon
Chapter Two: Technology of Media and Medicine: Exploring the
Digital Publication of Reproduction
Chapter Three: Social Media Community and Competition in the
Gender-Reveal Trend
Chapter Four: Marking the Unknown
Chapter Five: The Re-birth of an Industry and Ideology: Consumerism
and Access
Chapter Six: Concluding Thoughts and Last Rites
Carly Gieseler is associate professor in the Department of Performing and Fine Arts at York College, City University of New York.
Carly Gieseler uses a critical lens to evaluate the popular social media craze that is hard to miss: the gender-reveal party. By expertly analyzing these parties and their widespread distribution on social media, Gieseler delves into why modern couples might be drawn to them, and how technology, culture, and biology intricately intersect to reinforce an exaggerated (and misleading) gender binary. Gender-Reveal Parties as Mediated Events: Celebrating Identity in Pink and Blue helps us understand how a seemingly benign social gathering perpetuates, and ultimately strengthens, the patriarchy.
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