Mark McNeilly spent the majority of his career with IBM in
marketing leadership positions. He is currently the Director for
Branding and Marketing Strategy for Lenovo, a major global computer
company. He is the author of Sun Tzu and the Art of Business: Six
Strategic Principles for Managers and Sun Tzu and the Art of Modern
Warfare. He has discussed his ideas on strategy in the New York
Times, Los Angeles Times, on the
BBC, C-SPAN, CNBC and other TV and radio programs. A infantry
captain in the US Army National Guard, he lives in Cary, North
Carolina.
"Author of the phenomenal, trend-setting Sun Tzu and the Art of
Business, Mark McNeilly now turns his sights to the first
commander-in-chief, revealing how Washington's self-discipline,
persistence, character, and organizational skills offer a working
model for success in today's business world."--Steven Heine,
Professor and Director of Asian Studies at Florida International
University, author of White Collar Zen
"McNeilly brings George Washington to life in a vivid and relevant
manner by insightfully linking his leadership skills to today's
business challenges."--Allen Adamson, author of Brand Simple
"George Washington's leadership traits--character, courage, vision,
innovation, and wisdom--are crucial to building and growing a
business. In his insightful book Mark McNeilly shows how we have
taken those traits for granted, and how, by rediscovering them, we
can have the next best thing to Washington himself running our
company."-- Philip Kotler, S.C. Johnson Distinguished Professor of
International Marketing, Kellogg School of Management,
Northwestern
University
"As Mark McNeilly makes clear, George Washington's successes--which
more often than not followed his failures--were due to one factor
above others: the quality of his character. If you aspire to be a
leader in business, buy this book and heed its lessons."--B. Joseph
Pine II, co-author, Authenticity: What Consumers Really Want
"George Washington possessed a deep, almost innate, understanding
of the importance of information and intelligence-essential
ingredients for all great leaders. Mark McNeilly has done a
masterful, highly readable and insightful, job revealing just how
much these attributes can mean to successful business
leaders."--Daryl Travis, CEO and Founder, Brandtrust
"With George Washington and the Art of Business, Mark McNeilly has
written the ideal primer for teaching leadership development at the
highest levels."--William H. Grumbles, Jr., Executive in Residence,
Kenan-Flagler Business School, University of North Carolina, Chapel
Hill
"Author of the phenomenal, trend-setting Sun Tzu and the Art of
Business, Mark McNeilly now turns his sights to the first
commander-in-chief, revealing how Washington's self-discipline,
persistence, character, and organizational skills offer a working
model for success in today's business world."--Steven Heine,
Professor and Director of Asian Studies at Florida International
University, author of White Collar Zen
"McNeilly brings George Washington to life in a vivid and relevant
manner by insightfully linking his leadership skills to today's
business challenges."--Allen Adamson, author of Brand Simple
"George Washington's leadership traits--character, courage, vision,
innovation, and wisdom--are crucial to building and growing a
business. In his insightful book Mark McNeilly shows how we have
taken those traits for granted, and how, by rediscovering them, we
can have the next best thing to Washington himself running our
company."-- Philip Kotler, S.C. Johnson Distinguished Professor of
International Marketing, Kellogg School of Management,
Northwestern
University
"As Mark McNeilly makes clear, George Washington's successes--which
more often than not followed his failures--were due to one factor
above others: the quality of his character. If you aspire to be a
leader in business, buy this book and heed its lessons."--B. Joseph
Pine II, co-author, Authenticity: What Consumers Really Want
"George Washington possessed a deep, almost innate, understanding
of the importance of information and intelligence-essential
ingredients for all great leaders. Mark McNeilly has done a
masterful, highly readable and insightful, job revealing just how
much these attributes can mean to successful business
leaders."--Daryl Travis, CEO and Founder, Brandtrust
"With George Washington and the Art of Business, Mark McNeilly has
written the ideal primer for teaching leadership development at the
highest levels."--William H. Grumbles, Jr., Executive in Residence,
Kenan-Flagler Business School, University of North Carolina, Chapel
Hill
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