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Get Your Message Across

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'Can you put out a press release to catch this evening's news?''We need to put together a brochure ready to mail next month.''Can you put an ad in the paper?'If you've ever been asked to write an advertisement, create a brochure, or draft a speech for the boss, then you'll know that the task usually comes with a tight deadline and not enough instructions. Get Your Message Across is a handy guide to the many situations in which you need to create promotional material or events for your organisation.Using clear examples and useful checklists, it shows you how to write effectively and manage relationships with printers, designers and other suppliers. It also includes practical, easy-to-follow guidelines for specific formats including:press releases * newsletters * brochures * advertisements * web sites * briefing notes * speeches * promotional kits * reports * columns * video scripts * backgrounders * conferences * presentations * toursGet Your Message Across is a lifesaver for people working in public relations, marketing or any other position where they need to create distinctive promotional material and manage events.Both Jacqui Ewart and Gail Sedorkin have worked in public relations and journalism. They currently teach in Journalism and Professional Communication at Central Queensland University. Tony Schirato teaches in Communication and Media Studies at the same university.
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Table of Contents

Introduction1 How to write effectivelyPART I PUBLICATIONS2 Brochures3 Newsletters4 ReportsPART II PROMOTIONAL MATERIAL5 Advertisements6 Advertising supplements7 Columns8 Internet9 Media releases10 Promotional kits11 Video scriptsPART III PRESENTATIONS AND EVENTS12 Backgrounders13 Briefing notes14 Conferences15 Press conferences16 Presentations17 Speeches18 ToursIndex

About the Author

Jacqui Ewart has worked as a journalist and in public relations with Queensland Health. Gail Sedorkin has worked as a journalist and in public relations and has taught in public relations for TAFE. Both currently lecture in Journalism and Professional Communication at Central Queensland University. Tony Schirato lectures in Communications and Media Studies at Central Queensland University. He is co-author of Communication and Cultural Literacy (A+U 1996).

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