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Table of Contents

Introduction 1 How to write effectively PART I PUBLICATIONS 2 Brochures 3 Newsletters 4 Reports PART II PROMOTIONAL MATERIAL 5 Advertisements 6 Advertising supplements 7 Columns 8 Internet 9 Media releases 10 Promotional kits 11 Video scripts PART III PRESENTATIONS AND EVENTS 12 Backgrounders 13 Briefing notes 14 Conferences 15 Press conferences 16 Presentations 17 Speeches 18 Tours Index

About the Author

Jacqui Ewart has worked as a journalist and in public relations with Queensland Health. Gail Sedorkin has worked as a journalist and in public relations and has taught in public relations for TAFE. Both currently lecture in Journalism and Professional Communication at Central Queensland University. Tony Schirato lectures in Communications and Media Studies at Central Queensland University. He is co-author of Communication and Cultural Literacy (A+U 1996).

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