Introduction1 How to write effectivelyPART I PUBLICATIONS2 Brochures3 Newsletters4 ReportsPART II PROMOTIONAL MATERIAL5 Advertisements6 Advertising supplements7 Columns8 Internet9 Media releases10 Promotional kits11 Video scriptsPART III PRESENTATIONS AND EVENTS12 Backgrounders13 Briefing notes14 Conferences15 Press conferences16 Presentations17 Speeches18 ToursIndex
Jacqui Ewart has worked as a journalist and in public relations with Queensland Health. Gail Sedorkin has worked as a journalist and in public relations and has taught in public relations for TAFE. Both currently lecture in Journalism and Professional Communication at Central Queensland University. Tony Schirato lectures in Communications and Media Studies at Central Queensland University. He is co-author of Communication and Cultural Literacy (A+U 1996).