David Viney is a leading SEO expert and works with companies large and small to improve their search engine rankings. He has steered multimillion-pound e-business projects at British Airways and Centrica, and his clients include Amazon and Microsoft. A regular speaker at conferences, he is a graduate of the London School of Economics, a chartered accountant and a member of SEMPO, the Search Engine Marketing Professional Organisation.
David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the time-line of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises. * .net magazine *