Mark Price was raised on a sheep farm at Waikoikoi in West Otago. His first job in journalism was as a 'copy holder' at the Ensign in Gore during summer holidays when 15 years old. Since then he's worked as a journalist for newspapers, radio stations and television. He's currently a TV 3 News reporter. Jennifer Beard was murdered during the summer between Mark Price's primary and high school year. The story of her murder was in all the newspapers at the time and made a huge impact upon him.