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A business strategy handbook from the world-famous marketing phenomenon Jay Abraham. It shows how to identify hidden assets, overlooked opportunities and untapped resources in your business, including case histories and state-of-the-art strategies to help you succeed in your career and maximise your profits.
Jay Abraham is recognised as the most successful marketing consultant in the business world today. He is an entrepreneur, marketing expert and management consultant and has spent 20 years giving seminars on good business practice throughout the US, Europe and the UK
'Marketing whizz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express.' - Dan Ring, AMAZON.COM