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Giving Business


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About the Author

Masami Sato is a social entrepreneur, CEO and founder of the global giving initiative, Buy1GIVE1 (B1G1), and author of three books: 'JOY-The Gift of Acceptance, Trust and Love', 'ONE-Sharing the Joy of Giving' and 'GIVING BUSINESS-Creating the maximum impact in a meaning-driven world'. She is also a mother of two children and is a two-time TEDx speaker. Masami's unique insights and methodologies are cultivated from the mixture of her Japanese heritage and her diverse experiences traveling around the world, working in many different industries and countries. Her keen interest and appreciation for different philosophies, concepts and ideologies of our world combined with her practical business experience has helped form the new and innovative ways B1G1 allows businesses and individuals to give and impact lives today. Since its founding in 2007, businesses and individuals working with B1G1 have created more than 78 million giving impacts. You can find out more about B1G1 at and integrate effective giving in your life and business too.

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