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Global Business Today

New or Used: 3 copies from $28.46
This text has a world-wide orientation with emphasis on the strategic issues that impact the operation of global business in our region. There is tight and integrated flow between chapters, with strong focus on managerial implications.
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Table of Contents

Global Business Today Part 1 Globalisation Chapter 1 Globalisation Part 2 Cross-Border Linkages: Trade, Investment and Exchange Chapter 2 Theories of Trade, Investment and Internationalisation Chapter 3 The Political Economy of Trade and Investment Chapter 4 Foreign Exchange and Finance Part 3 Country Differences Chapter 5 Differences in Culture Chapter 6 Political and Legal Environments Chapter 7 Economic Environment Chapter 8 Ethics and Corporate Responsibility Chapter 9 Country Market Analysis Part 4 Competing in the Global Marketplace Chapter 10 The Strategy of International Business Chapter 11 Entering Foreign Markets Chapter 12 International Marketing and R&D Chapter 13 International Production, Outsourcing and Logistics Chapter 14 International Human Resource Management

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