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Global Innovation Management


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Table of Contents

1. Innovation, Globalization and Commoditization 2. Components of an Innovation 3. Business Models and Strategy 4. Service Innovations 5. Marketing and Logistic Channel Management 6. Entrance Strategies – Choosing your Competitive Arena 7. Protecting Your Innovations 8. Technology Dynamics and Disruptive Innovation 9. Financing and Valuation of Innovations 10. Emerging Platforms for Innovation 11. Understanding and Managing Creative People 12. Communities, Networks and Reputation 13. Society, Government and Innovation.

About the Author

J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.

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