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Global Marketing
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Table of Contents

Chapter 1: Introduction to Global MarketingChapter 2: The Global Economic EnvironmentChapter 3: Regional Market Characteristics and Preferential Trade AgreementsChapter 4: Social and Cultural EnvironmentsChapter 5: The Political, Legal, and Regulatory EnvironmentsChapter 6: Global Information Systems and Market ResearchChapter 7: Segmentation, Targeting, and PositioningChapter 8: Importing, Exporting, and SourcingChapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic AlliancesChapter 10: Brand and Product Decisions In Global MarketingChapter 11: Pricing DecisionsChapter 12: Global Marketing Channels and Physical DistributionChapter 13: Global Marketing Communications Decisions I: Advertising and Public RelationsChapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing CommunicationChapter 15: Digital RevolutionChapter 16: Strategic Elements of Competitive AdvantageChapter 17: Leadership, Organization, and Corporate Social Responsibility

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