COVID-19 Response at

Read what we're doing...

Global Marketing


Product Description
Product Details

Table of Contents

Chapter 1: Introduction to Global MarketingChapter 2: The Global Economic EnvironmentChapter 3: Regional Market Characteristics and Preferential Trade AgreementsChapter 4: Social and Cultural EnvironmentsChapter 5: The Political, Legal, and Regulatory EnvironmentsChapter 6: Global Information Systems and Market ResearchChapter 7: Segmentation, Targeting, and PositioningChapter 8: Importing, Exporting, and SourcingChapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic AlliancesChapter 10: Brand and Product Decisions In Global MarketingChapter 11: Pricing DecisionsChapter 12: Global Marketing Channels and Physical DistributionChapter 13: Global Marketing Communications Decisions I: Advertising and Public RelationsChapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing CommunicationChapter 15: Digital RevolutionChapter 16: Strategic Elements of Competitive AdvantageChapter 17: Leadership, Organization, and Corporate Social Responsibility

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » General
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Global Marketing: Global Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top