Arlene Stein is professor of sociology at Rutgers University, where she directs the Institute for Research on Women. She is the author of four books, including Reluctant Witnesses and The Stranger Next Door, and has written for the Nation, Jacobin, and the New Inquiry, among others. Jessie Daniels is professor of sociology and critical social psychology at Hunter College and the Graduate Center, CUNY. She is the author or editor of five books, including Cyber Racism and Being a Scholar in the Digital Era, and blogs at Racism Review.
"Going Public is a lucid, stepwise breakdown of what you
need to do to get your work out there. Stein and Daniels target
social scientists, but their advice applies to any academic who
wants to approach a general audience. They show how to devise a
pitch (your spiel for editors and other gatekeepers), a peg
(something that connects your pitch to current events), and a hook
(the bit that will really catch an editor's attention). They
explain how to identify opportunities in the public sphere--to
recognize when you can leap into the news cycle."-- "Chronicle of
"Going Public is an informed and readable guide by two social scientists who practice what they preach, and practice effectively. Meet the challenge of communicating with the public outside the professional confines of social science disciplines--without damaging your career."--Howard Rheingold, author of Smart Mobs: The Next Social Revolution and Net Smart: How to Thrive Online "Social Forces"
"Both inspiring and practical, Going Public is an engaging guide for scholars who want to reach audiences beyond the academy. In graceful prose, it offers insightful advice on the rewards and perils of going public, and on how to narrate a good story, cultivate an effective voice, make use of new digital tools, build an audience, and produce writing that matters both within academia and beyond."--Angelique Haugerud, author of No Billionaire Left Behind: Satirical Activism in America "Social Forces"
"For the experienced social scientists trying to navigate these changed circumstances, as well as for those beginning their academic career in a setting framed by media with which their advisors may have little experience, Arlene Stein and Jessie Daniels's Going Public: A Guide for Social Scientists marks an important contribution to the literature on public scholarship and academic life. . . . Going Public is more than a guide--although it will be valuable in that capacity for scholars at every stage in their career--it also acts as an inquiry into what it might mean to be a social scientist in the wake of "the digital turn."-- "Social Forces"