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Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace

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Good Food, Great Business

How to Take Your Artisan Food Idea from Concept to Marketplace

By Susie Wyshak

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Format: Paperback, 256 pages
Other Information: 2-colour images, line art throughout
Published In: United States, 01 January 2014
For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organised and focused.

About the Author

Susie Wyshak was the Food Artisan Relations Manager at hot startup Foodzie.com. She now writes about the trends and trials of the artisan food business and helps specialty food companies of all sizes reach retail buyers through the online service, Buyer's Best Friend. Learn more about Susie online at www.nuttyfig.com.

EAN: 9781452107080
ISBN: 1452107084
Publisher: Chronicle Books
Dimensions: 20.32 x 15.49 x 2.29 centimetres (0.42 kg)
Age Range: 15+ years
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