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Good Guys and Bad Guys
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About the Author

Joe Nocera is business columnist for the New York Times. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York.

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a Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isnat about haranguing, that itas better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.a
aJack Shafer, "Slate"

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