ZEYNEP TON has been a professor at MIT's Sloan School of Management since 2011. Previously she was on the faculty of the Harvard Business School, where she was given an award for excellence in teaching in 2010.
"In this brilliantly conceived and written book, Zeynep Ton shows
that companies that view their workforce as an asset to be
maximized rather than a cost to be minimized, have both happier
workers and better business results. This book is a 'must read' for
anyone that wants to think creatively about how they manage their
workforce." --Marshall Fisher, professor at The Wharton School
and co-author of The New Science of Retailing
"Using years of research and analysis, Zeynep Ton has proven what
great leaders know instinctively--an engaged, well-paid workforce
that is treated with dignity and respect creates outsized returns
for investors. She demonstrates that the race to the bottom in
retail employment doesn't have to be the only game being played. In
fact, The Good Jobs Strategy shows that smart business leaders can
create great shareholder value while creating good jobs." --Jose
Alvarez, senior lecturer at Harvard Business School and former
president and CEO of Stop & Shop "Stop the presses. Tear out the
front page. Employers can increase profits by paying their
employees more and treating them better. Raising wages and
improving working conditions is not just a matter of public policy.
The private sector itself can make a huge difference. Everyone who
cares about good jobs--and especially every CEO--needs to read this
highly informative and thoroughly readable book." --Peter Edelman,
professor of law at Georgetown Law Center and author of So Rich,
So Poor: Why It's So Hard to End Poverty in America
"In The Good Jobs Strategy, Zeynep Ton offers insights into how
successful companies utilize operational excellence to thrive, and
she reminds us that the spirit and culture of an organization--that
sparkle in the eye--comes only from fully engaged employees."
--Michael Eskew, former CEO of UPS
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