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The Good Jobs Strategy
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About the Author

ZEYNEP TON has been a professor at MIT's Sloan School of Management since 2011. Previously she was on the faculty of the Harvard Business School, where she was given an award for excellence in teaching in 2010.

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"In this brilliantly conceived and written book, Zeynep Ton shows that companies that view their workforce as an asset to be maximized rather than a cost to be minimized, have both happier workers and better business results. This book is a 'must read' for anyone that wants to think creatively about how they manage their workforce." --Marshall Fisher, professor at The Wharton School and co-author of The New Science of Retailing

"Using years of research and analysis, Zeynep Ton has proven what great leaders know instinctively--an engaged, well-paid workforce that is treated with dignity and respect creates outsized returns for investors. She demonstrates that the race to the bottom in retail employment doesn't have to be the only game being played. In fact, The Good Jobs Strategy shows that smart business leaders can create great shareholder value while creating good jobs." --Jose Alvarez, senior lecturer at Harvard Business School and former president and CEO of Stop & Shop "Stop the presses. Tear out the front page. Employers can increase profits by paying their employees more and treating them better. Raising wages and improving working conditions is not just a matter of public policy. The private sector itself can make a huge difference. Everyone who cares about good jobs--and especially every CEO--needs to read this highly informative and thoroughly readable book." --Peter Edelman, professor of law at Georgetown Law Center and author of So Rich, So Poor: Why It's So Hard to End Poverty in America

"In The Good Jobs Strategy, Zeynep Ton offers insights into how successful companies utilize operational excellence to thrive, and she reminds us that the spirit and culture of an organization--that sparkle in the eye--comes only from fully engaged employees." --Michael Eskew, former CEO of UPS

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