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Gordon McLendon
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This fast-paced biography of McLendon covers his station ownership, development of a major network system, live and recreated baseball and football programming, re-invention of radio in the 1950s, Top 40 music and disc jockey programming, and his move to cover local news.

Table of Contents

Introduction Childhood, Education and Military Career KNET and KLIF: First Ventures into Radio The Liberty Broadcasting System: Halcyon Days The Liberty Broadcasting System: Finis KLIF and Top 40 Radio McLendon Station Group: Acquisition and Management McLendon Station Format Innovations McLendon Station Editorials Departure from Radio Politics, Moviemaking and Other Interests Reflections Reference List Bibliography Index

About the Author

RONALD GARAY is Associate Professor at the Manship School of Journalism, Louisiana State University. He is the author of Congressional Television (1984) and Cable Television (1988).

Reviews

"This is a well-researched and well-written assessment of a fascinating period in radio, as seen through the life of a key figure who helped bring on the changes radio then needed."-Communication Booknotes ." . . Ronald Garay has helped us better understand that American broadcasting means far more than NBC, CBS, and ABC."-Business History Review ?. . . Ronald Garay has helped us better understand that American broadcasting means far more than NBC, CBS, and ABC.?-Business History Review ?This is a well-researched and well-written assessment of a fascinating period in radio, as seen through the life of a key figure who helped bring on the changes radio then needed.?-Communication Booknotes "[Readers] will be entranced by the biography about undeniably the most important figure in radio programming and management at mid-century. . . . A joy to read!"-David MacFarland

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