Table of Contents

Preface Introduction 1. Graphic Design is Everywhere Analyze Design Design Analysis: Environmental Graphics Introduction to Adobe Photoshop Design + Software Skills 1: Photoshop Layers, Lasso, ImageAdjustments Major Points Summary Software Skills Summary Recommended Readings 2. The Elements of Design Creating Powerful Designs Design Analysis: Elements of Design Color Introduction to Adobe Illustrator Design + Software Skills 2.1: Illustrator Drawing Design + Software Skills 2.2: Photoshop Vector vs. Raster Images Photoshop Filters Design Analysis: Complementary Color Grids Design + Software Skills 2.3: Illustrator Color and Drawing Major Points Summary Software Skills Summary Recommended Readings 3. Typography Identifying Typefaces and Making Hard Choices Type Types: Serif Style Categories Beyond Serifs Formats Type Tips Adobe Illustrator Type and Advanced Tools Design + Software Skills 3.1: Illustrator Typography Tools Design Project 1: Lyrical Layouts Design + Software Skills 3.2: Illustrator Shape and Type on a Path Design + Software Skills 3.3: Illustrator Pen and Fill a Shape with Type Design + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on Paths Design + Software Skills 3.5: Illustrator Vertical Type Tool and Convert Type to Shapes Design Project 2: Slang Type Design Project 3: Lyrical Layouts Major Points Summary Software Skills Summary Recommended Readings 4. Images Attracting an Audience Illustration Photography Image Resolutions File Formats Acquiring Digital Images Design + Software Skills 4.1: Image Banks and Photoshop Good Crop, Bad Crop Design + Software Skills 4.2: Photoshop Crop, Image Size and Resolution, Dodge and Burn Design + Software Skills 4.3: Photoshop Image Adjustments, Selection Tools, Hue/Saturation Major Points Summary Software Skills Summary Recommended Readings 5. Layouts Capturing the Audience and Enhancing Communication Path Layouts Visual Hierarchy Design Analysis: Path Layout Introduction to Adobe InDesign Design + Software Skills 5.1: InDesign Place Image and Path Layout Design Project 4: Path Layout Advertisement Gestalt Theory Grid Layouts Design + Software Skills 5.2: InDesign Grid Layout Major Points Summary Software Skills Summary Recommended Readings 6. Logos Simple but Complex Types of Logos Flexible Systems Design Analysis: Logotypes The Creative Process Design + Software Skills 6: Illustrator Convert Type to Outlines, Redraw Letters, and Place Symbols Design Project 5: Logo Design Major Points Summary Software Skills Summary Recommended Readings 7. Visual Themes Putting it all Together Visual Hierarchy Editorial Themes Design Analysis: Album Cover Design Design + Software Skills 7: InDesign Advanced Images, Type, and Layout Design Project 6: Album Cover and Tour Poster Designs Major Points Summary Software Skills Summary Recommended Readings 8. Appendix Keyboard Shortcuts Glossary Credits Color Connotations Bibliography and Recommended Readings Index Acknowledgments

Promotional Information

A unique way to learn graphic design principles and best-practice through integration of examples, background and software instruction

About the Author

Joyce Walsh is a Professor at Boston University, USA.

Reviews

A comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute.
*Elizabeth DeLuna, Professor of Graphic Design, St John's University, USA*

Joyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, Graphic Design Essentials: With Adobe Software is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas.
*Danah Abdulla, Graphic Design Programme Director, University of the Arts London, UK*

A relevant and interesting approach to delivery of graphic design skills from a technical perspective. Students will undoubtedly relish the application of software skills within the text, and Walsh cites interesting examples to convey principles.
*Marc Austin, University of Wolverhampton, UK*