About the Author

E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.

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