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What makes a business grow beyond the competition? What powers it to the top and keeps it there?
Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.
"In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey ... Grow stands a chance of becoming a similarly influential text for a new generation of executives" * Financial Times * "By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times" * Arianna Huffington * "When you start reading Grow, you may well feel a little sceptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out" * Sir Martin Sorrell, CEO, WPP * "A new, powerful model for business. ... A must-read ... for all business leaders" * Sheryl Sandberg, COO, Facebook * "Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth" * Robert A. McDonald, chairman, president, and CEO, Procter & Gamble *