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Grow Regardless
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Table of Contents

Foreword
Introduction
Part One: Clearing the Way for Growth Regardless
Chapter 1: The Method and Me-Humble Origins
Chapter 2: Understanding Our New-New Reality
Chapter 3: The eQ Growth Methodology
Part Two: Nurturing Growth Regardless
Chapter 4: Hit the Reset Button
Chapter 5: Story-Start with WHY
Chapter 6: Employee Experience-Make Them Feel Valued
Chapter 7: A Remarkable Client Experience-The Unconditional Guarantee
Chapter 8: Suit Up or Shut Up
Acknowledgements - Attitude of Gratitude
About the Author
Featured Companies
Additional Resources

Promotional Information

Marketing Plan: Mechlinski and his dedicated team are committed to the long-term success of Shift The Work. Together, they have built a launch strategy that extends far beyond the first year of the release. They will offer a bulk ordering promotion to include bonus incentives for purchasing tiered copies of the book from five copies to 1,000 copies. They will obtain endorsements from up to fifty CEOs who have explored the science of the head, heart, and gut within their company and distribute their endorsement with the book to their team and mailing list (pay for the books, they handle fulfillment). They will promote using SHIFT's email list of 4,000+ subscribers, based on existing connections with these individuals who've opted in to hear from them. They will drive $10,000 of targeted paid advertising on Facebook and LinkedIn to Mechlinski's book sales web page. Mechlinski is a member of several outstanding business groups that have offered to promote the release of Shift The Work within their respective communities of no less than 2,000 contacts each, thereby reaching 100,000 people. Also, Mechlinski's company is hiring a public relations company to focus on promoting the book locally and regionally and establishing strategic partnerships within the community. Mechlinski plans to host a launch party and book signing event in each city where he has a SHIFT office: Baltimore, Washington DC, Boston, Seattle. Mechlinski also intends to promote his book on his new podcast, Shift Happens. Additionally, he will leverage existing relationships with local publishers to place ads, contribute to columns, and offer promotional items. Mechlinski has business relationships with Forbes and Inc. Magazines, CityBizList & Warfield Digital Baltimore, Washington, SmartCEO, Ian Altman, Conscious Company, and Insights that will help further his book's promotion. Furthermore, he is an experienced public speaker, has a Facebook following of 7,077, LinkedIn following of 7,523, and an email following of 4,500 which will all be helpful with future book promotions.

About the Author

Joe Mechlinski is a man with a mission: to make a difference by giving voice to America's small- to medium-sized business leaders and teaching them how to grow their organizations regardless of their size, their industry, and the economy. Mechlinski is the awardwinning co-founder and CEO of entreQuest, Inc., a Baltimore management consulting firm that has helped hundreds of companies prosper through some of the worst economic times in American history.
Recognized as a nationwide authority on U.S. small business growth, Mechlinski is a popular speaker, webinar host, business columnist, and nonfiction author. He is also a longstanding business columnist for "The Partner Channel Magazine" and "Smart CEO." He and his company have been featured in "Entrepreneur Magazine," "The Daily Record's" "Successful by 40" list, "The Wall Street Journal" online, and "The Baltimore Business Journal," which named entreQuest one of its "Best Places to Work" in 2011 and 2012.

Charles H. Green is the author of the bestselling books, "Trusted Advisor," "The Trusted Advisor Fieldbook, " and "Trust-Based Selling" and is the foremost authority on trust in corporate America.
Charles has an MBA from Harvard and an undergraduate degree in Philosophy from Columbia. He has been a consultant since 1976 and has been with Trusted Advisor Associates since he founded it in 1997.

Reviews

"If you want to get bigger, better, and move past all the excuses, this encouraging and practical book will give you hope and a plan.""
- David Rendall, author of The Freak Factor and The Four Factors of Effective Leadership

""Grow Regardless is practical and compelling... a must read for every business leader trying to compete in this ever-changing financial world. Grow Regardless defines our purpose.""
- Bob Compton, CFO, Agora Publishing

"This is a must read, must incorporate, must integrate into your corporate culture manifesto."
- Edwin Warfield, CEO, citybizlist

""Grow Regardless, provides a unique perspective combining both bottom line numbers with overhauling your culture resulting in a practical guide to revolutionize your organization.""
- Connor Marsden, US Director of CRM, Microsoft

"This book is a treasure... Joe reveals a foundational path to true growth, regardless..."
- David Powell, COO, Federal Business Council, Inc.

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