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A hands-on guide to driving new growth through corporate entrepreneurship It is a well-known fact among corporate managers and executives that the way to combat commoditization or disruption of core markets is to create new businesses. Grow from Within explains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis. The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process, and exploit open innovation for new business creation.
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Table of Contents

Introduction: Corporate Entrepreneurship, Innovation, and Organic GrowthChapter 1: Understanding Corporate Entrepreneurship Chapter 2: New Business Design Chapter 3: Emerging Models of Corporate Entrepreneurship Chapter 4: Which Model of Corporate Entrepreneurship Is Right for You? Chapter 5: Leadership from All Levels Chapter 6: Grow from Within; Learn from Everywhere Appendix A: Innovation Radar Concept Development Questions Appendix B: History of Corporate Entrepreneurship

About the Author

Robert C. Wolcott, Ph.D., a faculty member of the Kellogg School of Management, Northwestern University, is the cofounder and executive director of the Kellogg Innovation Network (KIN): www.kinglobal.org. He is a frequent speaker worldwide, advisor to governments, and cofounder of strategy consultancy and venture firm Clareo Partners LLC (www.clareopartners.com). Michael J. Lippitz, Ph.D., is a senior research fellow with the Center for Research in Technology & Innovation (CRTI) at the Kellogg School of Management, a principal with Clareo Partners LLC, and a senior policy analyst with the Institute for Defense Analyses (IDA). Visit the authors at www.growfromwithinbook.com

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