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Growth Champions - the Battle for Sustained Innovation Leadership


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Table of Contents

About The Growth Agenda iv About the Contributors v Introduction 1 Part I ? The Growth Agenda: The Changing Dynamics of Innovation 13 1 ? Why Growth? The Economist?s Perspective 16 2 ? Alternative Strategic Approaches to Growth 24 3 ? Drivers of Change 37 4 ? New Approaches to Growth 49 Part II ? The Growth Champions 57 5 ? Nestle and PepsiCo ? Changing food and drink for the better 61 6 ? Audi and Samsung Electronics ? Design as the growth driver 81 7 ? Reckitt Benckiser and Procter & Gamble ? Making the most of insight 101 8 ? Starwood Hotels and Inditex ? Delivering a unique customer experience 121 9 ? Amazon and Google ? Expertly using data to get ever closer to customers 143 10 ? Narayana Hrudayalaya and Novo Nordisk ? Reinventing healthcare 163 11 ? Rolls-Royce and ARM ? Technology partnerships for growth 183 12 ? BASF and Shell ? Growth in a resource-constrained world 201 13 ? Tata and Bharti ? Leapfrogging from India 221 14 ? LEGO and Apple ? Bringing magic to the everyday 241 Part III ? The Growth Challenge: Lessons for the Future 265 15 ? Key Characteristics 267 16 ? Further Common Traits 281 17 ? Future Challenges 287 18 ? The Growth Agenda ? The Essential Implications 298 Resources and References 302 Appendix ? Key Data for the Growth Champions 313 Contributor Credits 332 Index 333

About the Author

Tim Jones is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world's first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson & Johnson, KPN, Marks & Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia. Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school.


'A concise and intriguing look at companies that have flourished during difficult economic times.' (HR, April 2012) 'Looking at the most successful growth companies of the last decade, the Growth Agenda team draws on extensive analysis, of what delivers sustained growth'. (askGrapevine HR, May 2012)

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