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Guerrilla Marketing for Coaches


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Table of Contents

Table of Contents:
Step I: Lay a Solid Strategic Foundation
Chapter One: The opportunity is greatest when you think of yourself as more than a coach
Chapter Two: The three requirements for ongoing success as a coach
Chapter Three: Choose a profitable target market
Chapter Four: Understand the needs in your market
Chapter Five: Develop robust coaching solutions for your market
Chapter Six: Develop your compelling marketing message and brand

Step II: Use Low-Cost, High-Impact Tactics to Get Clients
Chapter Seven: Set up your testing laboratory
Chapter Eight: The most powerful tactic in your arsenal-conversations to get referrals
Chapter Nine: Alliances to bring you a stream of business
Chapter Ten: Achieve expert status through information and by educating your market
Chapter Eleven: Internet marketing tactics
Chapter Twelve: Leadership to build your credibility
Chapter Thirteen: Creative strategies to reach top decision makers and VIPs

Step III: Close Engagements
Chapter Fifteen: Overcome low-pricing self-esteem
Chapter Sixteen: Ask questions that engage and assess fit
Chapter Seventeen: Handle concerns and objections with finesse and grace
Chapter Eighteen: Strategies to close the deal
Chapter Nineteen: How to write a powerful proposal-and when not to

Step IV: Keep Clients for Life, or at Least for a Long, Long Time
Chapter Twenty: The value of your first client, and every client that follows
Chapter Twenty-One: Deliver value and create raving fans
Chapter Twenty-Two: From foothold to a major presence

Step V: Build a Firm to Enjoy Lasting Wealth
Chapter Twenty-Three: The firm-builder mindset
Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth
Chapter Twenty-Five: Twelve steps to a successful book
Chapter Twenty-Six: Information products to get up to 100 times the price of a book
Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles
Chapter Twenty-Eight: Certify others and/or license your content
Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts
Chapter Thirty: Develop tools for clients and for other coaches
Chapter Thirty-One: Create a center of excellence or an institute

Step VI: Create Your Million-Dollar Business Plan
Chapter Thirty-Two: Your million-dollar business model
Chapter Thirty-Three: Your action plan

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website,, and formed The Guerrilla Marketing Association.


"Jay Conrad Levinson and Andrew Neitlich bring to the professional industry creative, powerful, and brilliant insights that if followed will result in a million dollar practice." --Jim Reilly, Keys to the Business

"Guerilla Marketing for Coaches" is more than a marketing blueprint, it's a six step Business Building Bible for Coaches -- buy it, read it, do it and you will maximize results for your clients, colleagues and your career!" --Bill Lang, Creator of the "Scores on the Board--Skill Building System" and Principal, The Human Performance Company

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