Now Australia's Biggest Toy Store

We won't be beaten by anyone. Guaranteed

Guerrilla Marketing for Dummies

New or Used: $35.20
Hurry - Only 2 left in stock!
New or Used: $35.20

Product Description
Product Details

Table of Contents

Foreword. Part I: It's a Jungle out There - Be a Guerrilla. Chapter 1: Entering the Jungle: An Introduction to Guerrilla Marketing. Chapter 2: Scoping Out Your Options. Chapter 3: Guerrillas Plan, Too: Developing Your Marketing Plan. Chapter 4: Thinking Like a Guerrilla. Chapter 5: Bringing in the Big Guns: Guerrilla Marketing Firms. Part II: Marketing at Street Level. Chapter 6: Hitting the Street with Street Teams. Chapter 7: The Spectacular! Publicity Stunts. Chapter 8: Events and Experiences. Part III: Opportunities All around You: Nontraditional Media. Chapter 9: Out in the Fresh Air. Chapter 10: Going Indoors. Chapter 11: Using and Innovating New Media. Part IV: Driving It Home: From the Street to Your Site. Chapter 12: Different Methods to Online Madness. Chapter 13: Creating Your Online Presence. Chapter 14: Getting Social. Part V: If a Tree Falls in the Woods ...The Power of the Press. Chapter 15: Identifying Your Outlets. Chapter 16: Becoming a One-Person Public Relations Outfit. Chapter 17: Hiring Publicists and Public Relations Peeps. Part VI: You Scratch My Back. Chapter 18: Meeting of the Minds. Chapter 19: Cross-Promotional Partnerships. Chapter 20: Giving Back: Adding a Cause-Related Tie-In. Part VII: The Part of Tens. Chapter 21: Ten Practically Perfect Campaigns. Chapter 22: Ten Reasons We Love Guerrilla Marketing - And Why You Will, Too! Chapter 23: Ten Obstacles to Avoid When Going Guerrilla. Index.

About the Author

Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Guerrilla Marketing for Dummies on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top