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Guerrilla Marketing for Non-Profit


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Table of Contents

Chapter 1. What Nonprofits Need is Better Marketing; Chapter 2. The Guerrilla Marketer's Personality; Chapter 3. Getting to Know Nonprofit Guerrilla Marketing; Chapter 4. How to Turn Your Mission Statement into a Marketing Tool; Chapter 5. Guerrillas Focus on People; Chapter 6. Guerrillas Understand their Marketplace; Chapter 7. Mini, Maxi, and Info Media Weapons; Chapter 8. Info, Human, and Non-Media Weapons; Chapter 9. Attributes and Attitudes of your Organization; Chapter 10. Guerrilla Publicity; Chapter 11. Guerrilla Marketing on the Web; Chapter 12. Social Media for Nonprofit Guerillas; Chapter 13. Niche Marketing Guerrilla Style; Chapter 14. Meeting Needs While Changing Minds; Chapter 15. Expressing your Organizations Unique Identity; Chapter 16. Cultivating Winning Relationships for your Nonprofit; Chapter 17. Seven Golden Rules for Fundraising Success Chapter 18. Seven Golden Rules for Recruiting Volunteers; Chapter 19. Guerrilla Marketing Behavior Change; Chapter 20. Launching and Maintaining your Marketing Attack

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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