* Jay Conrad Levinson, the father of Guerrilla Marketing, has sold
more than 21 million Guerrilla Marketing books since 1984 * Rick
Frishman is the president of Planned Television Arts, one of the
top publicity firms in the book publishing industry * Michael
Larsen is a successful literary agent and the author of Literary
Agents and How to Write a Book Proposal. * David Hancock is the
Chief Evangelist for the Entrepreneurial Author and founder of
Morgan James Publishing.