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Gut Feelings
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About the Author

Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.

Reviews

Gigerenzer's theories about the usefulness of mental shortcuts were a small but crucial element of Malcolm Gladwell's bestseller Blink, and that attention has provided the psychologist, who is the director of the Max Planck Institute for Human Development in Berlin, the opportunity to recast his academic research for a general audience. The key concept-rules of thumb serve us as effectively as complex analytic processes, if not more so-is simple to grasp. Gigerenzer draws on his own research as well as that of other psychologists to show how even experts rely on intuition to shape their judgment, going so far as to ignore available data in order to make snap decisions. Sometimes, the solution to a complex problem can be boiled down to one easily recognized factor, he says, and the author uses case studies to show that the "Take the Best" approach often works. Gladwell has in turn influenced Gigerenzer's approach, including the use of catchy phrases like "the zero-choice dinner" and "the fast and frugal tree," and though this isn't quite as snappy as Blink, well, what is? Closing chapters on moral intuition and social instincts stretch the central argument a bit thin, but like the rest will be easily absorbed by readers. Illus. (July 9) Copyright 2007 Reed Business Information.

"Logic be damned! See how doctors really make tough diagnoses, how police spot drug couriers, and more. Gigerenzer delivers a convincing argument for going with your gut."
"MEN'S HEALTH"
"Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma."
"BUSINESS WEEK"
"Memorable. Clever. Gerd Gigerenzer, director of the Max Planck Institute for Human Development in Berlin, locates specific strategies that the unconscious mind uses to solve problems. These are not impulsive or capricious responses, but evolved methods that lead to superior choices. In short chapters, using vivid examples and ordinary language, Gigerenzer explains how an outfielder catches a fly ball not by complex calculations but by unconsciously adjusting his running speed so that the angle of his gaze at the ball remains constant. In problem-solving, having too much information is often as harmful as having too little; having just enough information works best."
"THE BOSTON GLOBE"
"There are lots of good, solid reasons to trust your instincts, says Gerd Gigerenzer, who was among the researchers behind BLINK. The decisions they give rise to are usually sound. Without intuition, he says, we would drown in a sea of data points."
"TIME"
"Goes beyond Gladwell's "BLINK" to reveal the evolutionary basis of intuition"
"SEED"
"Winning blend of anecdotal and scientific evidence"
"HARTFORD COURANT"
"Converts aspecialized topic into a conduit for greater self-awareness among his readers."
"BOOKLIST"
"A pleasing, edifying tour of territory that has long been dark and unexplored. Gigerenzer's prose is lively and evocative"
"KIRKUS"
a Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.a
a"The New York Times"
a Goes beyond Gladwellas Blink to reveal the evolutionary basis of intuition.a
a"Seed"
a Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.a
a"Menas Health"
Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.
"The New York Times"
Goes beyond Gladwell s Blink to reveal the evolutionary basis of intuition.
"Seed"
Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.
"Men s Health"
? Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.?
?"The New York Times"

? Goes beyond Gladwell's Blink to reveal the evolutionary basis of intuition.?
?"Seed"

? Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.?
?"Men's Health"

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