PART ONE: Halal Certification 1. The World of Halal 2. Halal Assurance System PART TWO: Halal Supply Chain Management 3. The Halal Supply Chain 4. Halal Purchasing 5. Halal Logistics and Retailing 6. Halal Clusters PART THREE: Halal Branding & Marketing 7. Halal Branding 8. Halal Marketing PART FOUR: Halal Risk & Reputation Management 9. Halal Risk Management 10. Halal Reputation Management Epilogue: a pursuit of excellence Appendix 1: Halal Certification Information Checklist Appendix 2: Halal Business Management Education Appendix 3: Halal Reputation GAME
Marco Tieman is the CEO of LBB International, a supply chain strategy consultancy and research firm. He is a professor with Help University and a research fellow with the Universiti Malaya Halal Research Centre, conducting research in halal supply chain management and reputation management.
"Halal is beautifully simple, yet complicated at the same time.
Professor Tieman’s skilled voice adds another vignette to the
gestalt of this growing phenomenon"- Professor Jonathan A.J.
Wilson, author of Halal Branding"This book is written by an expert
who understands the complexity of halal and has widely contributed
to the subject through his previous publications. Halal Business
Management offers a practical guide for organisations and
professionals serving Muslim markets." - Professor Mohammad Hashim
Kamali, Professor and Founding CEO, International Institute of
Advanced Islamic Studies, Malaysia"If you want to enrich your halal
business management knowledge and experiences, you need this book.
It gives you proven, practical strategies to guide you and it has
triggered fundamental improvement around the globe. The excellent
ideas in this book are based on Prof. Dr. Marco Tieman long
experiences as an international consultant and lecturer of halal
supply chain management. This book also reader-friendly and
reflects the world of the practices while presented case studies
offer inspiring models of halal excellence achievement." - Dr. H.
Sapta Nirwandar, Vice Minister of Tourism and Creative Economy,
Republic of Indonesia (2011-2014) and Chairman of Indonesia Halal
Lifestyle Center"This publication is the first course outline for
Halal Business Management to help decide whether or not to
introduce Halal certification, and the best practices connected to
it, into your business plan; or how to excel at it if you are
already Halal certified. It also highlights the weak areas that
need to be addressed, with emphasis on training throughout the
organisation for end-to-end Halal assurance. I would suggest
beginning with the Epilogue where you can read the overview of the
course, and then decide your answer to the final question: Are you
ready for Halal Excellence?" - Salama Evans, Managing Editor,
HalalFocus.com"Halal Business Management is a must-read
comprehensive guide to excellence. Both newcomers and those already
in business will find clear explanations and illustrative examples
on the main topics related to Halal Trade. Starting with Halal
Certification, which remains a topic of debate, the Guide provides
an overview of other, often neglected, but equally relevant issues,
such as Halal Supply Chain Management, Branding and Marketing and
the sensitive issue of Halal Risk and Reputation, where Dr. Tieman
shares his valuable expertise in the field. A much needed critical
approach to this expanding market and its complexities." - Dr.
Barbara Ruiz-Bejarano, Instituto Halal"We are living in challenging
times. The publication of Halal Business Management is both timely
and necessary as we all seek guidance on how best to adapt and
apply standards that are both relevant and implementable. Marco has
produced a book that is both essential reading and impactful in its
advice. This book will help us to embrace the change that will be a
constant in the future." - Daud Vicary, Managing Director, DVA
Consulting Sdn. Bhd."Halal Business Management is a must-read book
for those operating in the global halal economy. From current
supply chains to strategies in halal marketing, Dr. Marco Tieman
guides the reader through a practical approach to working in this
fast growing market." - Shakeeb Saqlain, CEO IslamicMarkets.com
"Halal is beautifully simple, yet complicated at the same time.
Professor Tieman’s skilled voice adds another vignette to the
gestalt of this growing phenomenon"- Professor Jonathan A.J.
Wilson, author of Halal Branding"This book is written by an expert
who understands the complexity of halal and has widely contributed
to the subject through his previous publications. Halal Business
Management offers a practical guide for organisations and
professionals serving Muslim markets." - Professor Mohammad Hashim
Kamali, Professor and Founding CEO, International Institute of
Advanced Islamic Studies, Malaysia"If you want to enrich your halal
business management knowledge and experiences, you need this book.
It gives you proven, practical strategies to guide you and it has
triggered fundamental improvement around the globe. The excellent
ideas in this book are based on Prof. Dr. Marco Tieman's long
experience as an international consultant and lecturer on halal
supply chain management. This book is also reader-friendly and
reflects the world of the practices while presented case studies
offer inspiring models of halal excellence achievement." - Dr. H.
Sapta Nirwandar, Vice Minister of Tourism and Creative Economy,
Republic of Indonesia (2011-2014) and Chairman of Indonesia Halal
Lifestyle Center"This publication is the first course outline for
Halal Business Management to help decide whether or not to
introduce Halal certification, and the best practices connected to
it, into your business plan; or how to excel at it if you are
already Halal certified. It also highlights the weak areas that
need to be addressed, with emphasis on training throughout the
organisation for end-to-end Halal assurance. I would suggest
beginning with the Epilogue where you can read the overview of the
course, and then decide your answer to the final question: Are you
ready for Halal Excellence?" - Salama Evans, Managing Editor,
HalalFocus.com"Halal Business Management is a must-read
comprehensive guide to excellence. Both newcomers and those already
in business will find clear explanations and illustrative examples
on the main topics related to Halal Trade. Starting with Halal
Certification, which remains a topic of debate, the Guide provides
an overview of other, often neglected, but equally relevant issues,
such as Halal Supply Chain Management, Branding and Marketing and
the sensitive issue of Halal Risk and Reputation, where Dr. Tieman
shares his valuable expertise in the field. A much needed critical
approach to this expanding market and its complexities." - Dr.
Barbara Ruiz-Bejarano, Instituto Halal"We are living in challenging
times. The publication of Halal Business Management is both timely
and necessary as we all seek guidance on how best to adapt and
apply standards that are both relevant and implementable. Marco has
produced a book that is both essential reading and impactful in its
advice. This book will help us to embrace the change that will be a
constant in the future." - Daud Vicary, Managing Director, DVA
Consulting Sdn. Bhd."Halal Business Management is a must-read book
for those operating in the global halal economy. From current
supply chains to strategies in halal marketing, Dr. Marco Tieman
guides the reader through a practical approach to working in this
fast-growing market." - Shakeeb Saqlain, CEO IslamicMarkets.com
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