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History and Classics of Modern Semiotics Sign and Meaning Sign - Meaning, Sense, and Reference - Semantics and Semiotics - Topology of Signs: Sign, Signal, Index - Symbol - Icon and Iconicity - Metaphor - Information Semiosis, Code, and the Semiotic Field Zoosemiotics, Ethology, and Semiogenesis - Communication and Semiosis - Function - Magic - Structure - System - Code - Teaching Language and Language-Based Codes Verbal Communication: Introduction - Language in a Semiotic Frame - Arbitrariness and Motivation: The Language Sign - Paralanguage - Writing - Universal Language - Sign Language - Language Substitutes From Structuralism to Text Semiotics: Schools and Major Figures Introduction - Structuralism, Poststructuralism, and Neostructuralism - Russian Formalism, Prague School, Soviet Semiotics - Barthes's Text Semiotics - Greimas"s Structural Semantics and Text Semiotic Project - Kristeva's Semanalysis - Eco Text Semiotics: The Field Text Semiotics: Introduction - Hermeneutics and Exegesis - Rhetoric and Stylistics - Literature - Poetry and Poeticalness - Theater and Drama - Narrative - Myth - Ideology - Theology Nonverbal Communication Nonverbal Communication: Introduction - Gesture, "Body Language," and Kinesics - Facial Signs - Gaze - Tactile Communication - Proxemics: The Semiotics of Space - Chronemics: The Semiotics of Time Aesthetics and Visual Communication Aesthetics - Music - Architecture - Objects - Image - Painting - Photography - Film - Comics - Advertising
A Choice Outstanding Academic Book of 1991
WINFRIED NOETH is Professor of English Linguistics at the University of Kassel, Germany. Noeth is the author of several books and numerous articles in the fields of linguistics and the semiotics of art, literature, and the media.
Mapping a discipline as new as semiotics involves not only compilation and description, but making substantive choices regarding the taxonomy and dimensions of the field. Noth succeeds admirably in this formidable undertaking. He casts a wide net, incorporating a variety of perspectives: historical, systematic, generic, and institutional. While the individual entries may be too brief to aid a specialist in his own field, Noth's book does provide a workable framework for relating disciplines to each other and to the pioneering theorists of the field, from Peirce to Jakobson. Noth rounds out his work with a treatment of the most recent developments and the provision of extensive, up-to-date bibliographical data. Recommended for academic libraries.-- Alexander Gelley, Univ. of California, Irvine