Table of Contents

An Introduction to the Book. Health Promotion, Disease Outbreaks and Health Emergencies. Collecting Information Effectively and Quickly. The Public Communication Approach. The Risk Communication Approach. Engaging with Communities. The Global Ebola Virus Disease Response. Health Promotion and Person to Person Disease Outbreaks. Health Promotion and Vector Borne Disease Outbreaks. Addressing Rumour, Resistance and Security Issues. The Post Outbreak and Emergency Response.

About the Author

Dr. Laverack is seen as a leader in public health and empowerment and has a distinguished career for more than 30 years working in Europe, Scandinavia, Africa, Asia and the Pacific regions. He formerly worked as a senior research fellow at Flinders University, Australia and as a Coordinator in Tropical Diseases Research at the WHO, Geneva. Dr Laverack worked as a Community Engagement Coordinator with UNMEER during the West African Ebola Virus Disease outbreak and is an Honorary Professor, health promotion, at the University of Southern Denmark. He has a wide range of publications regarding health promotion in international settings including books in English, French, Portuguese and Farsi.

Reviews

The book is also exceptionally timely and will be of interest to many professionals, students and academics. I am not aware of any other book that covers this important topic. Glenn Laverack brings credibility and kudos having direct experience of health emergencies and seen as a leading academic thinker in health promotion.Dr James Woodall, Reader in Health Promotion, Leeds Beckett UniversityUsing specific examples to illustrate broader concepts, this text provides a solid introduction to health promotion in infectious disease outbreaks.Ella Watson-Stryker, Health Promotion Manager, Médecins Sans FrontièresThis book is timely given the current humanitarian and development scenarios in which health promoters and development communicators must work. There is a dire need for reference materials for practitioners which expand upon theoretical/scientific concepts and principles and provide practical, straightforward guidance to professionals working in the field. The increasing amount of public health emergencies, e.g. SARS, Ebola, Zika etc. require professionals to increase their preparedness to respond in outbreak or disaster situations and this book becomes a useful tool for needed action.Dr Erma Manoncourt, Vice-President of Membership and Co-Chair Global Working Group on the Social Determinants of Health, IUHPE, Paris, France.Another valuable and informative book by Dr Glenn Laverack, the professor who champions the value of ordinary people and communities, and places them at the centre of best health promotion practice. This is a very welcome text that complements and sometimes challenges the traditional medical, top-down, approaches to disease outbreaks. As the author says, "It is not only about being scientifically right, but also about being real." The book puts communication, education and engagement at its heart, showing how working sensitively with local people, and empowering them to become part of the solution, we can quickly and successfully limit the rapid outbreak of disease and help communities to move forward in a self-directed, sustainable way. Full of contemporary international examples, case studies and helpful short summaries of key points and terminology, this readable text is not only essential for any undergraduate or postgraduate studying health promotion, health protection or public health, it needs to be read by practitioners who are dealing with the immense challenges of international health emergencies now.Dr Sally Robinson, Public Health Lead, Canterbury Christ Church UniversityDr. Laverack’sHealth Promotion in Disease Outbreaks and Health Emergencies adds to his portfolio of well-written books in the sphere of public health, and health promotion in particular. In a career spanning more than 25 years—including positions within universities and the World Health Organization—Dr. Laverack is an expert who understands how top-down, fear-based approaches and interventions can undermine the most well-intended responses to outbreaks and major health emergencies. In this new CRC title, he converts that understanding into reader-friendly prose; the content is structuredwell so that the reader is providedwith essential background information early on—from the Ottawa Charter for Health Promotion to professional competencies for health promotion, the reader is provided with the contextual information tomove forward through the text. This book is essential reading for any person or organization dedicated to the promotion of human health. For readers interested in global health, it provides a deep understanding of the interconnectivity of life and the sectors (transport, agriculture, housing, education etc.) of society’s systems. Dr. Laverack’s pedagogical skills allow the reader to appreciate and trust that there is a way forward.
Dr Susan L. Prescott, School of Medicine, University of Western Australia,Challenges 2017, 8, 28

The book is also exceptionally timely and will be of interest to many professionals, students and academics. I am not aware of any other book that covers this important topic. Glenn Laverack brings credibility and kudos having direct experience of health emergencies and seen as a leading academic thinker in health promotion.Dr James Woodall, Reader in Health Promotion, Leeds Beckett UniversityUsing specific examples to illustrate broader concepts, this text provides a solid introduction to health promotion in infectious disease outbreaks.Ella Watson-Stryker, Health Promotion Manager, Médecins Sans FrontièresThis book is timely given the current humanitarian and development scenarios in which health promoters and development communicators must work. There is a dire need for reference materials for practitioners which expand upon theoretical/scientific concepts and principles and provide practical, straightforward guidance to professionals working in the field. The increasing amount of public health emergencies, e.g. SARS, Ebola, Zika etc. require professionals to increase their preparedness to respond in outbreak or disaster situations and this book becomes a useful tool for needed action.Dr Erma Manoncourt, Vice-President of Membership and Co-Chair Global Working Group on the Social Determinants of Health, IUHPE, Paris, France.Dr. Laverack’sHealth Promotion in Disease Outbreaks and Health Emergencies adds to his portfolio of well-written books in the sphere of public health, and health promotion in particular. In a career spanning more than 25 years—including positions within universities and the World Health Organization—Dr. Laverack is an expert who understands how top-down, fear-based approaches and interventions can undermine the most well-intended responses to outbreaks and major health emergencies. In this new CRC title, he converts that understanding into reader-friendly prose; the content is structuredwell so that the reader is providedwith essential background information early on—from the Ottawa Charter for Health Promotion to professional competencies for health promotion, the reader is provided with the contextual information tomove forward through the text. This book is essential reading for any person or organization dedicated to the promotion of human health. For readers interested in global health, it provides a deep understanding of the interconnectivity of life and the sectors (transport, agriculture, housing, education etc.) of society’s systems. Dr. Laverack’s pedagogical skills allow the reader to appreciate and trust that there is a way forward.
Dr Susan L. Prescott, School of Medicine, University of Western Australia,Challenges 2017, 8, 28